TV watchers will soon face a significant increase in their monthly streaming costs. One of the top streaming platforms, Peacock, is raising its prices as it competes with industry giants like Netflix. Starting from July 23, new customers will see a nearly 40% increase in their subscription fees.
Price Changes for Peacock Subscribers
Peacock, operated by NBCUniversal, will increase its ad-tier subscription fee from $7.99 per month to $10.99, effective July 23.
This hike brings the price up by almost 40%, marking a significant rise for those looking to enjoy cheaper streaming options. Additionally, the Premium Plus plan will also increase in price, going from $13.99 to $16.99 per month.
Existing customers will be shielded from the price change temporarily. Those who currently have any of the two Peacock plans will continue to pay the same rate until August 22, depending on their billing cycle.
New “Select” Tier and Streaming Limitations
In addition to the price increase, Peacock is testing a new “Select” tier. This plan will stay at the $7.99 price point but comes with limitations.
It will only offer next-day access to certain shows on Bravo and NBC, such as
Real Housewives
or
Saturday Night Live
. Popular shows like
Love Island
,
Sunday Night Football
, and
The Traitors
will not be included in this more affordable option.
Streaming Price Trends in 2025
Peacock isn’t the only streaming platform raising its prices. The trend of increasing subscription fees has been consistent across the industry.
For instance, Netflix increased its prices earlier this year, with its ad-tier now priced at $7.99. Disney+, HBO Max, and Hulu have all raised their starting prices to $9.99, while Apple TV+ costs $9.99 as well.
As of July 23, Peacock’s ad-tier subscription will be the most expensive among the leading streaming services.
Other Subscription Services Facing Price Hikes
Several other streaming services have followed a similar path, raising subscription prices to keep up with the rising costs of producing high-quality content. Amazon Prime, for example, paid around $58 million per episode of
The Lord of the Rings: The Rings of Power
.
Due to these rising production costs, analysts predict that Prime members could face a price increase of about $20 in 2026.
Streaming platforms are also finding new ways to offer value to subscribers. For example, Amazon Prime recently partnered with Grubhub to offer free food and grocery delivery. Similarly, DoorDash has teamed up with Max, offering deals to DashPass subscribers.
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